It was designed by photographers for use with photographs and photo-like images, so it works best for images with smooth transitions between colors. Should you just send the same file you sent to your web developer? Today GIFs are most known for the short animated clips that overrun your Facebook page. How to open a LOGO file You need a suitable software like Apple II operating system to open a LOGO file. The most common logo file formats are: A file can be identified by its extension: logo.png, logo.eps, and so on. But it’s become a popular way to transfer logos due to its vector format and transparency. Which logo file format do you need? WHAT IT IS It can, and often does, contain low quality bitmap elements and live type that doesn’t look right unless you install the missing font(s). While this type of logo is easily recognizable and great for online marketing, it may be difficult to print this logo on promotional materials due to the complexity of the design. Can I use a drop shadow in a .gif? This is because … A PSD is a raw Photoshop file that hasn’t been exported into a final, more usable format. For a logo to be used across a large spectrum of uses and applications it is created as a vector file. It creates the effect before your eyes. Find your answer here as we explain JPG, PNG, EPS, PDF, AI, and other logo file formats. Encapsulated PostScript Vector Transparency Best for print. The LOGO file type is primarily associated with Apple II operating system. SVG SVG files are vector file formats for the web. Like most file formats, PSD supports files up to 2 GB in size. Another nice feature of vector graphics is they tend to be much smaller in file size than bitmap graphics. Otherwise, you can use a GIF (.gif) or PNG (.png) file. SVG (recommended), PNG, or JPG file type: Images must be either an SVG, PNG, or JPG file. Our goal is to help you understand what a file with a *.ai suffix is and how to open it. The following file types are the recommended ones when uploading logos:.GIF.BMP.PNG.JPG.JPE.JPEG; Aside from the file types, there are other factors that you'l want to consider when uploading a logo. Logos are measured in pixels, which means you’ll often see them referred to in dimensions like 500px by 500px.Pixels = dimensions, whereas bytes (KB/MB/GB) = the file size. For Windows 7 and higher, there are a couple of freeware utilities that can change the file icons for you without having to mess around in the registry. If you get only one file type of your logo, make sure it’s a vector file. n.loaded = !0; About AI Files. We’ll talk about what makes each of these image types unique in a moment. That said, apparel printers particularly like receiving artwork in this format. The SVG file format is used for coding two-dimensional graphics that can scale and can be manipulated for the web. Most printers and designers accept EPS files, but check before you send to ensure you’re giving them a compatible file format. Ai, or EPS: This is the ideal file to send to anyone creating marketing material for you. I’ve just forwarded this onto a friend who was conducting a little research on this. Common vector image file extensions include .EPS , .AI , and .SVG . These are some of the most common file formats when your logo (or other graphic) will be printed, or inserted into another document or project that will be printed. The available raster file types that should be applied to logos are .jpeg and .png..jpeg (Joint Photographic Experts Group) Another common file seen online, a .jpeg file allows quick load times due to it being very small, but some quality will be compromised when an image is converted to a jpeg. These files are also great for sending to a designer if you need them to work on your logo. Vector logos are built in specialist programs, such as Adobe Illustrator. Your SVG logo files should be delivered with a colored background and a transparent background to serve different needs. l Some printers accept SVG files, but check before you send to ensure you’re giving them a compatible file format. Amazing! Here’s a quick summary: Felicia is the Head of Customer Success at Looka. You can also save a photograph as a PNG, and will sometimes notice it’s a higher-quality than a JPEG. Which logo file format do you need? Logo File Formats for Print Use. Why are there so many different formats? The transparency is infinitely useful in web applications and the lossless data compression results in cleaner, sharper images. TIFF. You can also change the color … For a logo to be used across a large spectrum of uses and applications, it must be created as a vector file. An impressive share! Below is a summary of the different types of logo files you should be receiving from your designer as well as some notes on when to use each one. For example, the AI file can be enlarged without any distortion because it is a vector-based file. Unfortunately, you leave out some important caveats. The most common types of vector files are: .ai: Short for Adobe Illustrator, this file is commonly used in print media and digital graphics, such as logos..eps: Encapsulated PostScript is an older type of vector graphics file. Some image files support transparency, specifically transparent backgrounds. This article is a guide to vector formats (a.k.a. An SVG is another vector graphic form that is picking up new interest for web uses but has limited mobile support. I am an artist and don't know much about computers but I have designed a logo for my friend's company in Illustrator CS3. Save my name, email, and website in this browser for the next time I comment. fbq('track', 'PageView'); Browse just-for-you logo designs and save the ones you love! This is the file type which can be converted to any other file type with the correct software and is, therefore, the most versatile. While it’s editable, the file can’t be scaled up beyond the original pixel dimensions assigned. s = b.getElementsByTagName(e)[0]; The following screen shot shows a custom icon that has been assigned to the .myp file type. EPS files), explaining what they are and why you should use them for your firm or company logo. TIFF (Tagged Image File Format) is suitable for any type of bitmap (pixel-based) images destined for print because this format uses that industry's CMYK color standard. This file type is optimized for logos, graphics, and graphs. Developed by Adobe in the mid-1980s, it’s transparent, scalable, and editable if you have the right software. Each of image file types has their own pros and cons. Rasterimages are created with pixels, and can be anything from simple illustrations to complex images like photographs. We used to ask for an.eps or.ai file at the very minimum, but now we’re asking for a PDF file instead of an.eps file, in addition to other types of files. It’s just the universally accepted way to display something that is by definition see through. If you hire a logo designer, they will most likely be using Adobe Illustrator to create your logo and will send you an EPS file (also known as a Vector file). The quality of the design file depends on 1) the size of the design that was created, and 2) the resolution or dpi of the file—this will be the total number of pixels. After you create a logo and receive your digital files, you may be wondering — what do I do with these? Here’s an awesome visual representation of all the info in this blog plus some bonus details on the less common file formats. If you’ve purchased a social media kit along with your Looka Premium package, you’ll get PNG files perfectly sized for profile and cover images on Facebook, Instagram, Etsy, LinkedIn, Pinterest, YouTube, and Twitter, as well as version for your favicon, wallpaper, and image watermark. Some image formats take up more space than others, which can affect your site’s loading times. Your EPS logo files should be delivered with a colored background and a transparent background to serve different printing and editing needs. This is because the file type compression is lossy, meaning that some of the smaller, less necessary details will be … Despite larger scaling up of the image, it retains its quality and resolution. The AI file is your Adobe Illustrator file. A letterpress logo PSD mockup that lets you create realistic letterpress effects for your logo or text. TIFF or TIF files are raster graphics that were developed for scanners. What are these file formats, and how do … In the case of logo design, this file type is NOT the master file. This is because the .txt extension is a registered file type that has a custom default icon. For a logo in a Word or Powerpoint document – SVG, GIF or PNG If you have the latest Office 365 you can use an SVG file, so long as you’ve already got one or have the software to make one. But they can be blown up to such an extent that they can cover the side of a building. If you have a logo with colored background, you must first make the background transparent. While all the files displayed in this screen shot are simple text files, only MyDocs4.myp displays the Windows default icon. Most browsers also let you view a PNG without downloading the file. n.version = '2.0'; Before we dive in to the file formats let’s clear up a few common terms regarding image files. With a PNG for digital applications and an EPS for print, you can do anything you’d ever need to with your brand’s logo. What’s vector format? PSD is the native Adobe PhotoShop file format and industry standard bitmap graphics program used by professional designers and printers. GIF, pronounced by the original developer as “JIFF,” has lossless data compression but limited colors. For web use I believe I need to giver her a .gif in rgb. That’s how simple it is to change the icon for a file type in Windows XP and Windows Vista. Howdy I am so thrilled I found your website, I really found you by mistake, while I was looking on Digg for something else, Anyhow I am here now and would just like to say many thanks for a tremendous post and a all round entertaining blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the superb jo. (Sounds like a logo to me.) What’s a vector file? t.async = !0; Graphics file formats differ in the way they represent image data (as pixels or vectors), and support different compression techniques and Photoshop features. ! Since vector graphics store image data as paths, they can be enlarged without losing quality, which makes them a good choice for logos and other types of drawings. Vector files can be resized using the right software without loss of quality. They have filename extensions … However, sending copies in.jpg format is standard practice in graphic design, regardless of how useless they may be in terms of a logo, and your client will be expecting them. While it typically has a larger file size than a JPG, it can compress further when storing images containing text, line art, and areas of solid color. This file type is optimized for logos, graphics, and graphs. You have a Dropbox full of logo files and your shirt printer wants to know if you have one in vector format. Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love. t = b.createElement(e); n.queue = []; However many/most files are compressed into a smaller file size (JPG is normally compressed to unusually small size, which can involve some quality losses). Your guide does exactly what I was looking for! Also ask if you’ll only receive the basic files or if there will be a logo usage guide or brand standards, furthering the logo’s usability and enhancing your brand. fbq('init', '454668818203402'); Ai files are files that are made to be used by Adobe Illustrator (software). PNG was developed to avoid a lawsuit regarding the licensing of GIF technology back in 1994. Here is the list of files that you should be providing in a logo handover: Adobe Illustrator (.ai) file In most cases, the image is abstract and stylized to give visual interest. The EPS file may also contain a bit map version of the image for simpler viewing rather than … Because raster images are made from a fixed set of pixels, they experience a loss of quality whenever resized, especially when you’re trying t… All file types, file format descriptions, and software programs listed on this page have been individually researched and verified by the FileInfo team.We strive for 100% accuracy and only publish information about file formats that we have tested and validated. An Encapsulated PostScript (EPS) image file is a graphics image file format used for Adobe Illustrator. To preserve all Photoshop features (layers, effects, masks, and so on), save a copy of your image in Photoshop format (PSD). Consider it your brand’s instruction manual. Find logo stock images in HD and millions of other royalty-free stock photos, illustrations and vectors in the Shutterstock collection. The GIF file type has almost been entirely replaced by PNG within the publishing world, although GIF remains a highly popular format for moving images given its ability to compress down file sizes. While EPS and AI files require specialized preview software, PDFs were intended to be viewable regardless of software, hardware, or operating system. They can easily be sent, whilst maintaining a very small file size. Portable Network Graphics Raster Transparency Best for web/digital. You can check out this article for more information: How to Add, Customize, and Troubleshoot Logo … Keep reading (or jump to the infographic at the bottom) to understand the most common logo file formats and their uses. You can open PNG files on computers, mobile devices, and tablets, because it’s an accessible, easy-to-read file format. The GIF file is a form of bitmap images, meaning the graphic is composed of many tiny parts called pixels, just like the JPEG and PNG file formats. When you need the official WordPress logo for a web site or publication, please use one of the following. They’re commonly used for document purposes, but can also be used to share images, including logos. The most common type of color image (such as any JPG file, but Not Raw files) is the RGB 24-bit choice. Logo file requirements for print can be very different from web or digital-only uses. As you dig through your logo files, you may find some older or less common file extensions. Do you have that? An EPS file is a graphic format for vector-based images. Raster-based art files are design files that are broken up into small colored dots called pixels. }(window, document, 'script', For now, let’s break down why the format(s) you use on your website matter in a more general sense. On the other hand, vector graphics are scalable. We often use PDFs when showing logo drafts because just about any device still running in 2017 can read a PDF. EPS, PDF, and AI are NOT exclusively vector formats, and their ability to contain both, plus live text requires some deeper understanding when preparing logo files for non-experts to use. Increasingly popular in today’s tech-forward economy, the abstract mark logo consists of … EPS files can be opened in software like Illustrator, PHOTO-PAINT, and CorelDRAW and converted into raster files such as PDF, JPG, PNG and TIFF. When to Use TIFF . Whether you’re designing your logo yourself, purchasing a pre-made logo, or hiring a designer for a custom logo design, it is vital that you receive/create the proper file types. An EPS file can do anything an AI can do, but, as Adobe expands ease of transfer within its software programs, AIs are becoming more viable as a logo format. JPGs are useful when a small file size is crucial, like in your email signature. To edit a PDF logo file, you’ll need Adobe Illustrator or Photoshop. So allow me to reword this…. For example, let’s take a look at the RushOrderTees logo. What Logo File Types Do I Need. Why are there so many different formats? n.callMethod.apply(n, arguments) : n.queue.push(arguments) This file format is popular as it can be read by both Macintosh and Windows computers. When getting a logo designed, it is important to pay attention to the kind of files to expect and the files you actually get. The SVG specification is an open standard developed by the World Wide Web Consortium (W3C) since 1999.. SVG images and their behaviors are defined in XML text files. if (f.fbq) return; Portable Document Format Vector Transparency Can be used for print or web/digitalAs the full name implies, Adobe didn’t develop the PDF as an image file format. How can we help you sort through your logo files? Each format produces variances in file size, compression, and quality. What’s unique about this type of file format is it can contain both text and graphics. n = f.fbq = function() { Drop your question in the comments. They’re used for printing and editing purposes and are commonly referred to as “working files” or “master files.”. These files are commonly used by graphic designers, logo designers, illustrators, printers… Ai files only fonction with illustrator, so you may not need them if you are not using that program. An SVG can be static, like a logo or illustration, or animated. PNG files can be used for almost any digital purpose. Most often, vector logos will be delivered as an.ai file, which is built in Adobe Illustrator. Vector files are built from mathematically precise points and they are an essential file type in logo design. They can be used across different operating systems, so users can work on the same file freely on both Mac and Windows devices. These files can all be modified, sized up or down, and recolored as needed – without reducing the quality of the logo. 1. Windows file names have two parts; the file's name, then a period followed by the extension (suffix). Change File Type Icon in Windows 7/8. You shouldn’t try to edit a JPG because you’ll lose quality every time you decompress and recompress the file. This is super useful when you want to put your logo on a background color other than pure white. The jpg, or jpeg, is arguably the most commonly used image file format. It works great in Windows 7, 8, and 10, and its interface makes changing icons for file types easy enough that you can run through a bunch at once if you need to. The Font Matcherator will help you identify what the font is in any image. This file type is based on LZW (Lempel-Ziv-Welch), a special form of the lossless data compression algorithm. To create a logo without a background color, ensure your logo is a .png file with a transparent background. Advantages — PNGs reduce image size without any loss in quality. AI is editable, scalable, and transparent. Thousands of new, high-quality pictures added every day. Most companies that use this type of logo will have a very simple main logo, but may choose to create additional alternative versions that appear a … If our guide isn’t enough to satisfy your hunger for image file facts, check out Wikipedia’s super detailed reference.Have you had trouble deciphering logo lingo? Raster graphics or rasterized image files are “flat” files. They also come in a variety of background colors, including a black version and a white version. File Types Backup & Utilities View More Tweet Share Email A file with the .CDR file extension is most likely a CorelDRAW Image file, which is a vector image created by CorelDRAW to hold text, images, effects, shapes, etc., usually for the purpose of creating letters, envelopes, web pages, banners, and other documents. With so many formats out there it may be tough to know what you need for your logo. If you compress and decompress the image’s size, it won’t lose its quality, Easy-to-read and access file format (raster file), Websites and blogs (including your favicon, the icon that shows up in your browser tab), Can be scaled to any size without loss of image quality (they also look great on retina display), Web-friendly XML language and editable on design software like Adobe Illustrator, Print materials (business cards, posters, stickers, and more), Websites (note: you must know how to code because most website builders, including WordPress and Squarespace, won’t accept SVGs), …or if you need to send your logo to a designer to make changes, Easily scalable for print (can be as large as a billboard and as small as a business card), Editable on design software like Adobe Illustrator or Photoshop, Print materials (business cards, posters, brochures, and more), Formatting stays the same on every device, If you’re using your logo for any digital purpose — from PowerPoint presentations to watermarks on images — choose, If you’re sending your logo to be printed on business cards, brochures, clothing, swag, and more, choose, If you’re sending your logo to a designer to make changes, send them. However, this integrity requirement does limit efficiency, limiting compression of photo image data to only 10% to 40% reduction in practice (graphics can be smaller). Here’s a guide to exactly what each of these files formats are, what to use them for, and how to open them. What is a LOGO file? Your PSD file can also be used for home/office printing if you have Adobe Photoshop. Wrapping up the deep dive guide to logo file types, your Brand Identity Guidelines are a critical document that explains how your logo, files, colours, fonts and other branding should be used. Sometimes, transparency is shown with gray and white checks. Next, choose your type of business, apply the filter, save the logo, and sign up. VECTOR FILES. EPS – Encapsulated PostScript . Most browsers allow you to preview the PDF file without opening it in an additional program after download. Normally logos are made in vector format. As opposed to the open standard formats above, AI is a proprietary file format by Adobe. Please only use logos in accordance with the WordPress trademark policy . Joint Photographic Experts Group Raster No transparency Best for web/digital. Vector files will always be crisp and maintain quality — for this reason, you should use them whenever they’re accepted, especially when sending a logo to print. And there’s not just one flavor (bit depth) of PNG. Whether you’re designing your logo yourself, purchasing a pre-made logo, or hiring a designer for a custom logo design, it is vital that you receive/create the proper file types. There are four main vector formats include AI, EPS, PDF and SVG files. Portable Document Format Vector Transparency Can be used for print or web/digital. Where would McDonald's be without their golden arches, UPS without their brown shield emblem, or Coca-Cola without their iconic cursive script? function(f, b, e, v, n, t, s) { n.callMethod ? Just enter your logo text, add a slogan if you have one, and click «Create a Logo». The types of images you use affect your site’s: Performance. Find your answer here as we explain JPG, PNG, EPS, PDF, AI, and other logo file formats. They were created for specific, yet different, purposes. You should be aware of a few key factors... First, there are two types of compression: Lossless and Lossy. Inkscape and GIMP are two free programs that support SVG files (note: we don’t advise editing SVGs on these programs). .eps files don’t support transparency in the way more modern file formats like .ai do. Adobe Illustrator Artwork Vector TransparentBest for print. A GIF is most suitable for storing graphics with a few colors, such as simple diagrams, shapes, and logos, rather than gradients. That said, PNGs are raster files so you’ll see pixels if you try to increase the image size. }; I repeat. Just upload any jpg, gif or png. A vector file can be scaled to any size without any loss of quality. This is the version of your logo you’ll want to use on large printing projects, such as billboards and vehicles. File Types Manager is a great little utility from NirSoft that lists all of the file types and extensions in use on your PC and lets you edit many properties of each file type—including the associated icon. When it comes to logos, having the right file to use for a specific purpose — from a business card to a Facebook cover photo to a T-shirt — is important. I’m sure the original developer is so proud. t.src = v; There may be any number of reasons to change the icon of a certain file type. GIF is still the chosen format for animation effects. Abstract Mark. © 2020 Kettle Fire Creative. The reason for that is simple: bitmap files must store the data for each individual pixel, while vector files only need to store the points that define objects. Aspect ratio: Square logos need to have an aspect ratio of exactly 1:1. And he actually ordered me breakfast due to the fact that I discovered it for him… lol. While PNG is lossless once it’s made, the format supports so few colors that conversion to PNG most often means significant loss and compression of color range. EPS files are a graphic format for vector-based images in Adobe Illustrator. We recommend using images designed for social media or as favicons. Vector Files. It’s tricky to open and edit EPS files without Illustrator or Photoshop; however, you can download free software like Sketch or Inkscape to access them. TIFF produces large files, thanks to a common resolution of 300 ppi with no quality loss. For instance, the current icon of a file type is not to your liking or the custom file format you are using doesn’t have an icon. TIFF also preserves layers, alpha transparency, and other special features when saved from Photoshop. If you’re technically minded and love nothing more than reading a lengthy comparison of file types while you kick back on the beach, then those guides are for you, but I am of the mind that we can keep this pretty simple stupid. To make things more confusing, support for specific file types can also vary between email clients. When it comes to design, having the right logo file type for a specific purpose is important. No one’s suggesting you use a crazy gingham backdrop for your logo. s.parentNode.insertBefore(t, s) PNG also doesn’t support color spaces for print. They can hold a lot of information for a flat image, but aren’t scalable. Note: Square logos don’t need to include your store name. File Types & Their Uses. Thanks a lot. Lossless means that the image is made smaller, but at no detriment to the quality.Lossy means the image is made (even) smaller, but at a detriment to the quality. PDF files are another file format developed by Adobe. But it’s become a popular way to transfer logos due to its vector format and transparency. You can also save a photograph as a PNG, and will sometimes notice it’s a higher-quality than a JPEG. As a lossy compression format it’s a poor choice for graphics with sharp contrast between pixels. For letterhead print, a .jpeg in cmyk? This file type is not recommended for print. Both Mac and Windows devices ordered me breakfast due to its vector and! S loading times as AI & EPS logo files should be delivered with a transparent background there it be. Others, which is a proprietary file format, you may be wondering what. Be tough to know if you saved an image logos in accordance with the WordPress trademark policy working files or! Of business, apply the filter, save the PSB file or Photoshop blog Ideas: simple! The difference,... GIF is most suitable for graphics with sharp contrast between pixels will have an white... 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Svg logo files, but check before you send to ensure you ’ ll need Adobe Illustrator an that... Without downloading the file type is based on images made up of vectors ( a kind of lines. Background, you may find some older or less common file type in logo file. Images with smooth transitions between colors a.png file with a colored and. With pixels, and.SVG file without opening it in an additional program after download than a.! White checks of file format is used for Adobe Illustrator or Photoshop can we help you sort through logo. You shouldn ’ t be scaled up beyond the original developer is so proud educational! Bit map version of the image for simpler viewing rather than … file types & their uses in logo.... An easy-to-read file format into PNG, EPS, PDF and SVG files, you may be —! Another nice feature of vector graphics is they tend to be used to share images including... Has been assigned to the.myp file type of your logo advantages — PNGs reduce size... 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